On October 23, 2023, Dragonite was appointed as the 'Fukui Support Pokémon.' Fukui Prefecture boasts the highest number of new dinosaur fossil discoveries in Japan and is home to one of the leading dinosaur museums in the world. The Kuzuryu River, flowing through the Reihoku region, serves as a symbol of the prefecture, and there are numerous locations in its basin with names that are associated with dragons. When you think of dragons in Pokémon, 'Dragon-type' is the first that comes to mind. And that is why Dragonite, a Dragon-type Pokémon, is the perfect choice to represent Fukui Prefecture.

Ambassadorial Pokémon

149 Dragonite

Inner Focus

This marine Pokémon has an impressive build that lets it freely fly over raging seas without trouble. It’s a kindhearted Pokémon. If it spots a drowning person or Pokémon, Dragonite simply must help them.



Utility Hole Covers

  • katsuyama
  • awara
  • echizen-shi
  • eiheiji-cho
  • takahama
  • mihama



Fukui Prefecture is located halfway along the island of Honshu on the Sea of Japan side. It is sometimes called ""Etsuzan Jakusui,"" a name which references the prefecture's green mountains and clear waters which conjure such beautiful scenery from season to season. It is a treasure trove of delicious foods, offering everything from succulent seafood fresh from the Sea of Japan, to soba and rice raised on the clear river waters.
Fukui Prefecture also has many scenic spots such as Tojinbo and Mikata Five Lakes, where you can enjoy the grandeur of its magnificent nature, historical heritage sites such as Eihei-ji Temple and the Ichijodani Asakura Family Ruins, and the Fukui Prefectural Dinosaur Museum, which is said to be one of the leading dinosaur museums in the world.
These are only a fraction of the many charms that Fukui has to offer, so please come and see for yourself why this wonderful place is said to be ""the happiest prefecture in all of Japan""!